Endless reboot HELP!

[OhAlfie]

Well for whatever reason my wife's G2 has decided that it wants to keep rebooting over and over. Just shows the LG logo..then screen goes black..then logo again. Over and over. I tried hard reset and was able to get to the factory reset menu, told it to reset to factory, but it wouldn't. It just started the same loop again.

Any thoughts on how to get this thing out of the endless reboot phase so I can factory reset it?

Thanks in advance.