- Nov 16, 2010
- 17,654
- 215
- 0
I believe this new is incorrect. Fitbit is buying some assets from Pebble. I think they have structured this deal to make it clear they have not purchased the company so they have no liability for the existing Pebble hardware. The statement I have read is they purchased the software and have hired some former Pebble employees. Pebble then pretty much announced they were out of business and would not longer be able to honor Pebble warrantys.
Fitbit has officially announced that it is acquiring "specific assets" of Pebble that includes "key personnel and intellectual property related to software and firmware development." No monetary terms were disclosed, but Bloomberg's report suggested the deal was valued under $40 million.