How should Verizon respond to TMO?

[boogas8]

What if you were the CEO of Verizon. What would you do to counteract T-Mobile? Bring prices down? Not sell T-Mobile old towers? Try being more like T-Mobile? Not worry about T-Mobile? Etc....
What would you do...?

Sent from my Galaxy Note 4 via the Uncarrier

 

[Rukbat]

If you were an elephant and a small dog attacked you, what would you do? Verizon could eat TMO for lunch if it got hungry. But look at Verizon's annual statements and you'll see how worried they are (not). Their easiest option would be unlimited full speed data. (Most people wouldn't know that anything more than 3mbps is totally wasted unless you're doing a speed test.) It would cost them nothing but coming up with some kind of slogan or ad campaign.

Sprint is the one they should be worried about - just a little. Verizon isn't about to offer to cut your bill in half and make you buy a new phone for it. (It's not costing Sprint anything. It wouldn't cost Verizon anything either - but "if he's doing it, I'll do it too" is too transparently lame. Even to the majority of the know-nothing public.)

But we are going to see wars coming fast and furious. AT&T just cut my bill in exchange for giving up data allowance I wasn't using anyway. (Who can use 15GB/month on your phone, unless you don't have a life, or you stream music 24/7?)

 

[dpham00]

If you were an elephant and a small dog attacked you, what would you do? Verizon could eat TMO for lunch if it got hungry. But look at Verizon's annual statements and you'll see how worried they are (not). Their easiest option would be unlimited full speed data. (Most people wouldn't know that anything more than 3mbps is totally wasted unless you're doing a speed test.) It would cost them nothing but coming up with some kind of slogan or ad campaign.

Sprint is the one they should be worried about - just a little. Verizon isn't about to offer to cut your bill in half and make you buy a new phone for it. (It's not costing Sprint anything. It wouldn't cost Verizon anything either - but "if he's doing it, I'll do it too" is too transparently lame. Even to the majority of the know-nothing public.)

But we are going to see wars coming fast and furious. AT&T just cut my bill in exchange for giving up data allowance I wasn't using anyway. (Who can use 15GB/month on your phone, unless you don't have a life, or you stream music 24/7?)

15gb of data is about 4 hours of streaming a day, assuming Google play music.

Personally, I don't consider 45 minutes of Netflix a day to be not "having a life"

 

[berdinkerdickle]

If T-Mobile had better service where I live, I'd leave Verizon in a blink of an eye.
If T-Mobile didn't have Unlimited Data, I wouldn't even consider leaving Verizon.
I should have never given up my Unlimited Data plan I had with Verizon.
That's what it's all about for me - I need data.

Posted via the Android Central App

 

[clevin]

If i run vzw, I will disband the evil company and retire.

@T-Mobile GN3

 

[Almeuit]

If you were an elephant and a small dog attacked you, what would you do? Verizon could eat TMO for lunch if it got hungry. But look at Verizon's annual statements and you'll see how worried they are (not). Their easiest option would be unlimited full speed data. (Most people wouldn't know that anything more than 3mbps is totally wasted unless you're doing a speed test.) It would cost them nothing but coming up with some kind of slogan or ad campaign.

Sprint is the one they should be worried about - just a little. Verizon isn't about to offer to cut your bill in half and make you buy a new phone for it. (It's not costing Sprint anything. It wouldn't cost Verizon anything either - but "if he's doing it, I'll do it too" is too transparently lame. Even to the majority of the know-nothing public.)

But we are going to see wars coming fast and furious. AT&T just cut my bill in exchange for giving up data allowance I wasn't using anyway. (Who can use 15GB/month on your phone, unless you don't have a life, or you stream music 24/7?)

I used 100 GB + a month in data and very much have a life. My work just allows us to stream shows as we work so .. streaming HD TV to your phone = tons of data .

 

[Shilohcane]

Verizon can't lower their customer's price much since they are underwater in debt with Total Liabilities of $220,410,000,000 compared to TMO's Total Liabilities of $40,990,000,000. Sure TMO has a lot of dept but T-Mobile will be purchased by some company like Vodafone that last year sold their 45% ownership of Verizon for $130 billion back to Verizon. Vodafone is going to start a MVNO service partnership with T-Mobile by the end of 2015 and some investors think Vodafone is just test driving TMO's networks. The last thing that Verizon wants to do is attack T-Mobile and drive it's TMUS stock down so that Vodafone will get a better acquisition price in a buy out.

 

[Shilohcane]

Not sell T-Mobile old towers?

Sent from my Galaxy Note 4 via the Uncarrier

"Charles Worthington, Strategy Consultant to telecom sector In the United States, the carriers have effectively exited the tower business. Most sold their towers to companies like American Tower (AMT) and Crown Castle. These companies construct, maintain and operate the towers, and lease space to the carriers.

Tower operators such as AMT actively seek to lease the same tower to multiple carriers, and this is a key metric of their financial success. A best-in-class tower operator will have 2-3 carrier tenants per tower."

http://www.quora.com/Does-each-wireless-carrier-own-their-own-cell-towers-or-do-they-share-them

 

[npaladin-2000]

If you were an elephant and a small dog attacked you, what would you do? Verizon could eat TMO for lunch if it got hungry. But look at Verizon's annual statements and you'll see how worried they are (not). Their easiest option would be unlimited full speed data. (Most people wouldn't know that anything more than 3mbps is totally wasted unless you're doing a speed test.) It would cost them nothing but coming up with some kind of slogan or ad campaign.

Sprint is the one they should be worried about - just a little. Verizon isn't about to offer to cut your bill in half and make you buy a new phone for it. (It's not costing Sprint anything. It wouldn't cost Verizon anything either - but "if he's doing it, I'll do it too" is too transparently lame. Even to the majority of the know-nothing public.)

But we are going to see wars coming fast and furious. AT&T just cut my bill in exchange for giving up data allowance I wasn't using anyway. (Who can use 15GB/month on your phone, unless you don't have a life, or you stream music 24/7?)

If you stream music 24/7 T-Mobile is a better choice anyway, since most music streaming with them is free. That's why T-Mobile is a threat to Verizon and the other carriers, they've actually disrupted the industry through feature differentiation. So far, AT&T and Verizon's "features" have amounted to coverage and (in Verizon's case) speed. Sprint's "features" are their prices (now that Spark is fizzling). T-Mobile isn't the best with either coverage or prices, but offer value adds like free music streaming, free international data and text roaming, and the like. We live in interesting times.

 

[mdk32014]

I want better prices.

Posted via the Android Central App

 

[GreenghostUvln]

If you stream music 24/7 T-Mobile is a better choice anyway, since most music streaming with them is free. That's why T-Mobile is a threat to Verizon and the other carriers, they've actually disrupted the industry through feature differentiation. So far, AT&T and Verizon's "features" have amounted to coverage and (in Verizon's case) speed. Sprint's "features" are their prices (now that Spark is fizzling). T-Mobile isn't the best with either coverage or prices, but offer value adds like free music streaming, free international data and text roaming, and the like. We live in interesting times.

How isn't T-Mobile good with prices? Their plan and phone prices are ok imo.

Sent from my T-Mobile Galaxy S4 rockin 5.0.1

 

[npaladin-2000]

How isn't T-Mobile good with prices? Their plan and phone prices are ok imo.

Sent from my T-Mobile Galaxy S4 rockin 5.0.1

I didn't say they weren't good. But they aren't the best anymore.

Sent from my Sony Xperia Z3 using Tapatalk.

 

[mdk32014]

I used 100 GB + a month in data and very much have a life. My work just allows us to stream shows as we work so .. streaming HD TV to your phone = tons of data .

You must be watching movies all day.

Posted via the Android Central App

 

[Almeuit]

You must be watching movies all day.

Posted via the Android Central App

My work allows streams while we work. So when it is dead I may watch a show or two .. Otherwise I have things like twitch.tv (video game streaming) on that I can watch a few minutes of, do some more work, etc.

 

[raptir]

100 GB does still come out to almost 4 hours a day 30 days a month of Netflix on a phone.

Still, the fact of the matter is that if you cut that down to a quarter of that usage you're still looking at a huge price gap between Verizon/AT&T and T-mobile/Sprint. I use between 10 and 15 GB per month and never do any video streaming, just music. Even if I restrict myself to 10GB (plus 5GB for my wife) I'd be looking at $160 on AT&T vs the $100 I pay now on T-Mobile for unlimited.

 

[swebb]

If I were VZ CEO I might offer some promo pricing to challenge TMo. It wouldn't be across the board or apply to the lowest tier plans. Maybe something on the top tier data plans to be a bit more competitive. What I definitely would push is my network coverage and I would concentrate on the corporate side of it. Leave the $40-$50 per month customers to TMo and go after companies that don't mind paying $80+ per month per line for 100-1,000 corporate lines. Definitely more bang for the marketing dollar.

 

[Almeuit]

100 GB does still come out to almost 4 hours a day 30 days a month of Netflix on a phone.

Still, the fact of the matter is that if you cut that down to a quarter of that usage you're still looking at a huge price gap between Verizon/AT&T and T-mobile/Sprint. I use between 10 and 15 GB per month and never do any video streaming, just music. Even if I restrict myself to 10GB (plus 5GB for my wife) I'd be looking at $160 on AT&T vs the $100 I pay now on T-Mobile for unlimited.

I don't watch Netflix much -- Netflix doesn't use much bandwidth. 1 hour of Xfinity uses around 2.8 -3 GB since it streams full HD.