Before I deleted all my social media accounts I would often get ads on them for things I never searched for but had discussed with family or friends. Not sure if it's just the social media apps listening or the phone (or a combination of the two) but I firmly believe "they" are constantly listening to us. If I wasn't so addicted to the conveniences of modern day smartphone life I would try an alternative OS like Graphine ... but Google has sucked me in LOL.