Agreed on many things, including no bloatware from apple.
I too am of the opinion of everyone having the same phone as being boring, I find it really funny every year as the Apple faithful gather with feverish anticipation as their cult leader appears, shows everyone how great they have been doing, and then presents to them the next iteration of the same phone he expects them to spend their money on.
I do watch the iPhone keynote every year too, and after it's all said and done I land up saying the same line....that's it? That's all that's new? Who's gonna buy that? 2 weeks later, the mindless herd of sheep start lining up at Apple and AT&T stores nation/world wide. It's really become like a cults anual meeting.