@eshropshire - I think you miss the general point. Yes, we all have choices but our choices are controlled in 24 month chunks. In the parlance of technology, that's a Generation. It's not "easy" to switch when there is $4600-$5500 on the line. I don't know about your generation but for me, as a 9%'er, I still consider that real money. I first look for phone service, then data at a reasonable modern day delivery rates (any day as long as that day is "today") -- and it has to equal the value of the cost.
In my geography, for 3G it has been four years of empty promises... And that includes over $600 in contract supported hardware costs - and almost $10,000 in monthly recurring costs. The point is that none of the major service providers are a panacea and they will never deliver the "value" that one expects from the marketing hype. As their hype increases, their prices do too.
Simply put, if Verizon would knock off all the BS for their loyal customers, that would be fine by us... Let me buy $1000 in new handsets and forgo another $120 in "upgrade fees." Let me keep my unlimited data plans that never delivered the promise of 1.2Mb... Give me a better pricing model that reflects reality, not marketing. It doesn't have to be much... just fair.
Every carrier allows you to try their network - most for 14 days and that is not enough for some of us. Then they credit your account if you decide it doesn't work for you and they have up to three months to keep your money. Then folks like Verizon will charge you a $35 "restocking fee." Every turn is a charge. You can't simply go out and try Sprint, then ATT, then USCC, then Verizon and see what "works for you." It's a huge time and expense commitment.
What do I do for a living? I architect strategic initiatives for high speed communications networks - design, build, manage, and report. I am in the industry and I am highly critical of the carrier's retail model and I know the real costs as it pertains to the network... and those costs are not small but that does not warrant the raping of the consumer.
In our view, Verizon turned their back on customer loyalty. As you mentioned, I am looking to change and I have gone to the sideline after they let me walk out the door when I promised them over $1000 in handset purchases and over $5500 in monthly revenue. We just need to let them and their shareholders know that we will seek other options -- that may not be any better and potentially worse... but for the hope of "value."
AGE