Make Moments Perfect. Another new email advertising message missing only one thing....

[jamielov]

Honestly LG... there is a difference in "building anticipation" vs "annoying your potential customers". Whoever does the market and ad research really needs to re-evaluate their approach.

Spending 5 min on Facebook and reading the responses on and of LG's recent V30 posts would easily clarify this. They are at the point where folks are upset enough to say "forget it" and are looking elsewhere.

I don't need yet another email asking me to sign up for an email about the device im already getting emails on. Its sort of getting annoying now. Release a date already.

 

[Golfdriver97]

I'm not sure why LG keeps dates so secret. I think as long as they keep people updated if there is a delay, people won't be irritated.

 

[al23]

It is frustrating. I read here and elsewhere that some folks interested in the phone have moved on. This is not Apple. Android users have so many options.

Having the delayed release is bad enough. The silence is just bad marketing. Sorry, I do not go to the LG facebook page. It's useless. They can't even build hype there.

 

[donebrasko]

I got excited when I saw the email. I thought it was time

 

[nsp24]

i need a new phone now and like the look of the v30 but I cannot hang on much longer. need a uk release date!

 

[jamielov]

I am by no means an expert. Nor will I ever claim to be. But that said, my MBA was in Business Marketing. Never once did I ever recall a plan/strategy as flawed as this. The lead-up/hype period should have been done up to the big product reveal. Its such a strange marketing plan to leak info, let the public know the phone was coming...build to all of that...then reveal the device at its event....then start the whole tease/partial info period again.

Its illogical, and as well as this phone may or may not do, I can guarantee this strategy hurts LG a lot more than it helps. It's a very fickle market these days, so even something as simple as a release date could make a huge amount of difference. When people are in the market for a new phone, and the choice is "X Phone released on October 1" or "LG V30 released....soon" I can guarantee which choice most will make. In the times of better, faster, instant gratification, most don't want to wait for an abstract guess on when something is coming out

 

[Mike Dee]

I am by no means an expert. Nor will I ever claim to be. But that said, my MBA was in Business Marketing. Never once did I ever recall a plan/strategy as flawed as this. The lead-up/hype period should have been done up to the big product reveal. Its such a strange marketing plan to leak info, let the public know the phone was coming...build to all of that...then reveal the device at its event....then start the whole tease/partial info period again.

Its illogical, and as well as this phone may or may not do, I can guarantee this strategy hurts LG a lot more than it helps. It's a very fickle market these days, so even something as simple as a release date could make a huge amount of difference. When people are in the market for a new phone, and the choice is "X Phone released on October 1" or "LG V30 released....soon" I can guarantee which choice most will make. In the times of better, faster, instant gratification, most don't want to wait for an abstract guess on when something is coming out

Without a doubt they will lose those that were on the fence and got tired of waiting. Not clear why they operate this way but we see a pattern.

 

[Guyinbox]

My brother was sold on the v30 since it has the 600mhz TMobile band. He ordered a note 8 today.

 

[Golfdriver97]

I am by no means an expert. Nor will I ever claim to be. But that said, my MBA was in Business Marketing. Never once did I ever recall a plan/strategy as flawed as this. The lead-up/hype period should have been done up to the big product reveal. Its such a strange marketing plan to leak info, let the public know the phone was coming...build to all of that...then reveal the device at its event....then start the whole tease/partial info period again.

Its illogical, and as well as this phone may or may not do, I can guarantee this strategy hurts LG a lot more than it helps. It's a very fickle market these days, so even something as simple as a release date could make a huge amount of difference. When people are in the market for a new phone, and the choice is "X Phone released on October 1" or "LG V30 released....soon" I can guarantee which choice most will make. In the times of better, faster, instant gratification, most don't want to wait for an abstract guess on when something is coming out

Some companies can do the path LG is doing and get away with it. The thing is....LG is not one of those companies.

With the essential phone in the news about the same situation, you'd like to think LG would be like: "Yeah.... let's not do that".

 

[JohnMcL7]

i need a new phone now and like the look of the v30 but I cannot hang on much longer. need a uk release date!

Clove are saying late October although that may not be accurate given CPW are supposed to have exclusivity:

https://www.clove.co.uk/lg-v30

LG are in a difficult spot, if they waited until October to announce the V30 they'd have likely lost a ton of V30 sales anyway by people who didn't the LG was coming and went for an iPhone or Samsung. By announcing early they've possibly managed to get some people to hold off but it is irritating there is still no official pricing or availability and with my Note 4 being a bit erratic at the moment I'm leaning towards not waiting for LG particularly when their recent track record in the UK is poor and CPW are usually expensive with exclusives.

 

[ThrottleJohnny]

They probably wanted to avoid the Apple/Samsung hype train, which I understand. I just wish they would say something. Even just a pre order date would help. I'm on board with getting this phone. But I am being so tempted with other phones that are now available.

 

[RaRa85]

I am by no means an expert. Nor will I ever claim to be. But that said, my MBA was in Business Marketing. Never once did I ever recall a plan/strategy as flawed as this. The lead-up/hype period should have been done up to the big product reveal. Its such a strange marketing plan to leak info, let the public know the phone was coming...build to all of that...then reveal the device at its event....then start the whole tease/partial info period again.

Its illogical, and as well as this phone may or may not do, I can guarantee this strategy hurts LG a lot more than it helps. It's a very fickle market these days, so even something as simple as a release date could make a huge amount of difference. When people are in the market for a new phone, and the choice is "X Phone released on October 1" or "LG V30 released....soon" I can guarantee which choice most will make. In the times of better, faster, instant gratification, most don't want to wait for an abstract guess on when something is coming out

It's so annoying. They did this with the V20 last year all while Samsung had a crisis on their hands with the Note 7. LG just sits by and not take advantage of the situation. They had the whole Europe market in the absence of the Note 7 to explore but clearly just didn't care to try. It's their practices not the phones themselves that pains me to stick it out with them. It just doesn't build a lot of confidence in the buyer to me.