Nokia CEO Stephen Elop: Nokia, our platform is burning.

milominderbinde

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May 25, 2010
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Nokia Employee memo today:
Nokia CEO Stephen Elop rallies troops in brutally honest 'burning platform' memo? (update: it's real!)

Excerpts:

"In 2008, Apple's market share in the $300+ price range was 25 percent; by 2010 it escalated to 61 percent. They are enjoying a tremendous growth trajectory with a 78 percent earnings growth year over year in Q4 2010. Apple demonstrated that if designed well, consumers would buy a high-priced phone with a great experience and developers would build applications. They changed the game, and today, Apple owns the high-end range."

"And then, there is Android. In about two years, Android created a platform that attracts application developers, service providers and hardware manufacturers. Android came in at the high-end, they are now winning the mid-range, and quickly they are going downstream to phones under ?100. Google has become a gravitational force, drawing much of the industry's innovation to its core..."

"The first iPhone shipped in 2007, and we still don't have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable..."

"Nokia, our platform is burning."

"We are working on a path forward -- a path to rebuild our market leadership. When we share the new strategy on February 11, it will be a huge effort to transform our company. But, I believe that together, we can face the challenges ahead of us. Together, we can choose to define our future."
 

corneliusm

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This whole Nokia/Microsoft partnership has angered me...

So Nokia, while complaining about losing marketshare with an OS that desperately needs an update (Symbian), drops its one hope of a great replacement (Meego) and jumps into a camp that's also struggling with marketshare (WP7).

WP7 is a flop. It's a featurephone OS designed to masquerade as a smartphone. It's got a fancy UI, but no features to attract anyone. It's app store approval process is worse than Apple's. It lacks multitasking, file manager, copy&paste- but hey it's got Facebook!!!!!111 It also has had a rocky release with hardly any market interest despite Microsoft throwing countless millions marketing it.

Sadly, Meego was Nokia's best chance at redemption. And they not only gave it up, but jumped into bed with one company that is notorious for killing its partners. Elop should be thrown out by shareholders before irreparable harm is done to the company. I feel sorry for all of the employees who walked out the other day. Microsoft is going to destroy their jobs...
 

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