News Qualcomm comes after Google's AI crown with the new Snapdragon 8 Gen 3


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Dec 17, 2022
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Good for Qualcomm. We need competition to drive more innovation. Just because Qualcomm is taking AI seriously and doing better in a yet to be released chip doesn't mean that they are taking Google's crown. No other phone can do what a Pixel does and that is due to the custom Tensor G3 and it's TPU. A lot of AI features need to be leveraged by software to take advantage of them. So even if the chip is terrific with AI, unless Samsung, Xiaomi, Motorola, and other OEMS can create software to take advantage of the advanced AI it is a bit of a mute point.

Google is so far ahead of everyone else in the software they already have and are using that it isn't even close. For example, Samsung Galaxy s23 series phones have call screening through Bixby and it is not even close to as good as call screening in a Pixel. Then there is the camera system which Google leverages AI better than anyone else.

So it is great Qualcomm is getting some serious AI chops but it will take some time before the OEMs are able to really take advantage of it and then their implementation might not be as good.

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