sideload wonder

[azplaz]

Hi - I am not a programmer but am learning. I downloaded the wonder machine and installed it. In troubleshoot it said you should see the of serial number of your Android device. I did not see it so I checked my device USB drivers and it said they were all up to date. So then downloaded android sdk and set up emulator. Then went into cmd.exe to load .apk into emulator. Using these commands:

C:\Program Files (x86)\Android\android-sdk\platform-tools
adb devices
adb install "C:\_____000icons\New magazine.apk"

I found both the emulator AND the connected phone serial number(an xperia 10a) and then it said in cmd.exe something like error there are more than one device so I used the following commands and got the apk file loaded in both the phone and emulator:
adb -s emulator-5554 install "C:\_____000icons\New magazine.apk"
adb -s CB511MZUGS install "C:\_____000icons\New magazine.apk"

and they were loaded in both places(of course the app would not start in phone because it is blocked by AT&T - which is why I need Sideload Wonder Machine)

I then tried wonder machine again - it found emulator and said it was already installed, correct!! BUT it still cannot find the phone. Obviously usb port and cable are fine or I would not have been able to find serial number. Device manager says I have all the newest drivers. Phone says I have latest updates.
STILL cannot get it to work PLEASE help!?!?!?!