I agree. I have less desire to switch to iOS every year. In fact I see more people switching to Samsung from iOS than the other way around. If anything, I see people using both, if they can afford it.
My wife uses an iPhone. She just ordered a 15 pro 128gb going from a 13 pro. For me, the value for iPhones just isn't there. She's getting 1/4 the amount of storage and a smaller screen for more than what I paid for my S23 ultra 512gb. She generally keeps her phones for 2-3 years. No way would I pay the price for the 15PM even if I were to get a good trade in deal.
At least with Samsung phones, there's a considerable amount of difference between the Ultra and plus compared to the iPhone Pro and PM to justify the cost. There's just no equivalent to the Note/S Ultra on iOS when you have the S Pen. Even the Apple pencil is an additional charge and only works on iPads. There's no apple device that you can buy where you can get the Pencil included at no additional charge.
I'm also getting tired of AC putting out these st_p_d articles focusing on iOS and Apple.