The Nexus 4 is a great phone. While there may be a few phones that are equivalent, as soon as you factor in that it is unlocked for $350.00, it quickly is in a league of its own. It would seem as though the idea from Google is to help steer us away from the carrier controlled market. People on this forum understand the benefit of that, from both an economic and experiential perspective. But, is anyone seeing this idea permeate the mass market? We have no idea if the Play Store fiasco is a function of the demand or Google's ineptitude in physical sales. We are left with anecdotal evidence. I know that in my office most people scoffed at the idea of going pre-paid. At least two, though, would buy the device immediately if it was available. And, as people see the advantages of pre-paid, more people are coming around. What is everyone else's experience with this?