What was Samsung thinking with this mess of a case?

When I saw that on their website I immediately thought "That will be on the clearance isle in no time at all...bins full." It is by far the most ridiculous concept I've ever seen for a phone case.
 
They clearly do not have the same caliber engineers working on the cases as on the phones...
 
Samsung wanted to make sure they had an even uglier case than Apple's hideous battery case.
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