I feel like it was one of the first mobile phone companies I was really aware of. The V60 was hot business when cellphones were becoming a "thing," and it was backed up by a pretty aggressive ad campaign ("HELLOMOTO!"). Plus, Nextel was big in my market growing up, and it was kind of hard to ignore those "walkie talkie phones," all of which were made by Motorola at the time.
Once I started working for Nextel it snowballed from there – and the RAZR/SLVR/PEBL/Q era kept me interested thereafter. Every time I'd sort of fall off on Motorola, they'd do something else interesting: Moto Droid in '09, Droid X in '10 ... even the Photon Q for Sprint was pretty cool. But it was with the release of the first Moto X that the company really earned my love. That phone, and the Moto X 14, were the best damn phones I'd ever used. I still power up my '14 on occasion and I'd still use it today if the camera were better. What a beauty.