I have owned numerous Zune and Ipods, even some Creative players. I prefer the Zune, especially because of the software. I really wanted the new Zune HD but my old 30 gig is still working like a charm so i see no need to upgrade.
On the plane ride out to CES: I had the Zune HD (32GB). Dude next to me with an older Zune. We held hands the entire way ...
I have a Zune HD 16 gig lol. I love it soooo...