Wont boot, large green START arrow instead.

rantank

New member
Feb 20, 2014
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My dad's nexus 7 no longer boots. After the boot cycle starts and the google logo comes up, a big green outlined arrow with the word START in it appears, that points to one of the buttons. Nothing else happens. If you press the button it points to, it flicks back to the start box. If you hold down the power button it reboots back to the START. What is this thing and how do I make it go back to rebooting?
 
Went through this and after step 4, where it should reboot into recovery mode, it's coming up with a small white text "boot failed". I'm assuming it's bricked without qualified help?
 

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