I agree, but that's how most companies do it these days, but VZW stores tend to give you the same price for an upgrade as for a new customer, IF you are an individual OR the primary line on a family account. That's why I'm expecting they'll offer the same price to us as to an individual upgrade.
I agree that its not fair, but I guess the secondary retailers get more kickback from VZW for adding new contracts than simply renewing existing customers. Not sure why though, at this point I'm free to go anywhere and am still choosing VZW, but they don't know that. I think they'd be just as eager to lock me back in as to get a new customer, but whatever. Regardless, if its $50, or even $100, I'm not gonna be too upset, I'll still jump on it. That's $200 cheaper than usual, $150 for those of us like myself who still have a NE2 left. I could care less when the Bionic or GS2 drops if I can get the Charge for that much cheaper.