As the iphone 4S is just an incremental update, I think this represents a great opportunity for Samsung and Google to really show off their hardware and software, but only if the make a real effort to show what their OS can do, and not market it with a bunch of BS hollywood special effects. They should show what's different about the Android OS and the cutting edge 720p hardware and dump a lot of money into advertising. There's a lot of disappointed geeks out there today who would consider the Prime if they knew more about it.