1. cbreze's Avatar
    Copied from Fierce wireless


    February 18, 2014
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    Today's Top Stories

    1.HTC offers to replace cracked screens for free on One family of devices
    2.Report: Samsung might make Galaxy S5 cheaper than previous flagship phones
    3.Facebook exec: We're committed to Home for Android
    4.AT&T, Cisco promise Hotspot 2.0 Wi-Fi roaming for MWC attendees
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    Today's Top News

    1. HTC offers to replace cracked screens for free on One family of devices

    By Phil Goldstein Comment | Forward | Twitter | Facebook | LinkedIn

    HTC, in a bid to set itself apart from the smartphone pack and regain some of its luster, said that as part of a new program it will give U.S. customers who purchase any of its HTC One family of smartphones a free one-time screen replacement for cracked screens within the first six months of owning the device.

    The HTC One mini is among those devices covered by HTC's new screen-replacement program.

    The screen replacement is part of what HTC calls "HTC Advantage," a program for U.S. customers who purchase the One, One max or One mini smartphones. The screen-replacement program applies only to new devices purchased from now on (older devices will still be covered on customers' insurance plans from carriers, if they have one).

    The Advantage program "marks an enhanced focus and commitment to customers who select the best and want to keep it that way, by delivering both hardware and software commitments" to the One family of phones, the company said, which HTC has tried to drum up interest in. The phones, especially the flagship One, were well-received by critics and analysts in 2013, but failed to reignite HTC's sales.

    Cracked screens are common for any smartphone customer, so by giving customers that free bit of peace of mind, HTC is hoping to regain a bit of unique stature among customers. After becoming the largest U.S. smartphone maker, HTC has slipped in recent years, thanks in large part to the marketing might and high-end products of Apple (NASDAQ:AAPL) and Samsung Electronics.

    In addition to the screen replacement component, HTC said it wants to speed up the delivery of Android software updates. The company pointed out that it was the first company after Google (NASDAQ:GOOG) to deliver Android KitKat to its customers.

    HTC said it has proactively committed to upgrade the HTC One mini and HTC One max to KitKat in the coming months, and HTC also said it will continue to support the HTC One family of smartphones in the United States with major Android upgrades for up to two years from the initial launch date of the phone.

    Further, HTC said its One family customers will also be getting a boost in cloud storage via Google Drive. HTC One max owners get 50 GB of storage, with other models receiving 25 GB (after Sense 5.5 has been installed).

    HTC said earlier this month it will return to making less expensive smartphones in an effort to shore up its shrinking revenues. The company has a press conference set for Feb. 24 at Mobile World Congress in Barcelona, where it is expected to reveal new phones. However, it will likely wait until March 25 to reveal the successor to is flagship One; HTC recently sent out invitations to a media event on March 25. The announcement will be made via simultaneous events in London and New York, and HTC said that the phone in question will be its "primary flagship for 2014."
    02-18-2014 01:11 PM
  2. BBSeattle's Avatar
    HTC One part 2 truly uninspiring design now with a overly rounded look and full bezel around the phone.
    The Innovative design of the original One is what made us all swoon.
    On one hand HTC is trying to add value with their new programs and on the other taking away the one really good thing they had going.
    02-19-2014 10:11 AM
  3. cbreze's Avatar
    Yeah, I think they really got it right the first time around. I'm not at all keen on the virtual buttons either, just old fasion that way. What I'm reading is HTC is really counting on the ONE+ to get them back on track with a winner. If it seems meh to current ONE users then I don't see this happening much. I'll be watching for those real world user reviews to start trickling out after release day. Might be surprised, maybe.
    02-19-2014 11:44 AM
  4. thebignewt's Avatar
    I think the One+ is already out (the BIG One). Too big for yo, like the Galaxy Note 3 my wife has (she loves it).
    02-19-2014 11:50 AM
  5. sierrajinx9's Avatar
    This just means they have already discovered an ISSUE WITH THE SCREENS on the HTC ONE Devices..... This is the stupidest thing ever... 1 time screen replacement in the first 6 months? Why would they feel the need to offer that?
    02-19-2014 01:45 PM

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