Verizon is the DEVIL!!! In all seriousness, I will carrier bash till the cows come home. That is my right, and I wasn't sure if it had been posted. I didn't see it in the Evo section, which is the only section of the site I visit regularly.
Verizon has great coverage, and if you live outside an area covered by another carrier, you have no choices and the point is moot. If you really think they are going to instate tiered plans with the attempt of charging the customers less, you sir, are for the most part wrong. Tiered plans help those who want minimal services, such as the iPhones separate texting plans. It is nice to have choices for people trying to save money, but it also causes services to be higher for people who want top level service. That is why sprint is cheaper. They charge everyone for things such as unlimited messaging, TV service, and navigation. This allows them to keep the top cost lower which serves me well, as opposed to Verizon's process of itemizing each and every feature for a few extra dollars a month.
I think Sprint is considered #4 behind T-Mobile. To say #4 is not a major player is funny, and I would say incorrect. And Slayix is correct, every 10$ ends up being 120$ at the end of the year. So in the grand scheme, you have to be aware of the cost of the monthly service.