There is nothing wrong with an Android user who doesn't use their Android device to it's "full potential". Rooting, flashing ROMS- all pretty irrelevant activities when it comes to the bottom line of an Android OEM.
Android's supposed fragmentation is a double-edged sword for the platform. Android continued to innovate their OS, but the hardware projects just couldn't keep up. This is the case and will continue to be the case if Android remains an open-source platform that anybody can build. Seems like everyone here wants Google to force OEMs to update or use their new Motorola division to build smartphone hardware and keep it updated themselves which would basically turn Google into what Apple is now and what Microsoft is trying to become now.
Regarding marketing and customers service - Apple is genius. The thing that I see with Apple's marketing is that the tend to show off the experience, rather than specs. Specs don't really matter if the experience isn't good. Regular consumers don't care about how many cores the CPU of their phone has. Google needs to market Google Now in similar ways that Apple markets Siri.
I want to see a commercial where someone just goes around doing whatever Google Now suggests. I want to see a commercial showing off Google Maps Navigation. I want to see a commercial highlighting good games from the Play Store. I want to see a commercial highlighting office productivity using Google Drive.
Samsung's anti-Apple advertising IMO wasn't good at all. They could have done without the whole "iSheep" and barista references. I feel that Samsung didn't need to make fun of potential customers. It reeked of envy and jealousy as Samsung, Google, and any other Android OEM would kill to have that kind of brand-loyalty and dedication that Apple fans have for Apple.
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Well I never said there was anything wrong with consumers using Android's full potential. Merely making a comment on usage out the box and using Android's features which is frustrating for them. A good example is widgets.
Rooting and flashing ROMS is a different beast and separate from my point because no one cares about that. Average consumer, that is.
The point is according to the subject line is how the Nexus 7 will lead the pack to overtake the iPad. So hence my entire point of marketing strategies.
The software vs hardware with Android was the fact that Google pushed out a sensible priced product (N7)with the latest OS built by a highly reputable manufacturer doesn't negate that fact they decided to use the same ploy Apple used to market Google's products at a cheap price vs Apples fixed prices. And look what happened, the N7 blew up and took off. No marketing needed by Google. Google and Nexus name spoke for itself.
Practical use:
How many people have known someone who got an Android phone for the first time and have no clue what it does? I bet you know plenty while Apple puts out a product, even a 10yr old can run with.
How many of you pro android users talk about your features with another android user and find out that one of you can't do the same as the other? Plenty! This is frustrating for many android users who are still stuck in the back of the bus. This is where the "double edged blade" becomes evident.
I def agree on commercials. Google needs demos in their commercials. Show me someone using it. Show me how I can schedule my calendar, tasks etc via my voice commands. Why is this phone good for me? What makes a 7" tablet vs a 10" tablet more practical? Why, what, where, when and how often?
This is key to average consumer. Functionality and simplicity. It works and works well. Until ICS and JB, MANY android users have been frustrated with their OS. It don't matter what OS version they running.
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