My suggestion is not a universal solution, HTC is in a serious situation, and I'm not talking about about strategically and deliberately undercutting the competition to increase market share. When a patient is hemorrhaging blood, the first priority is to immediately stop the bleeding. If it takes barely covering costs to improve cash flow and get a superior product into as many people's hands as possible, in the hopes that this can convince the the market that they are a going concern again, I think that is what they need. Trying to sell a $700 phone, as good as it is, and against some intensely good competition, without any extras to sweeten the pot, reeks of a a misperception of market strength. I'm not advocating mid-range or just & above mid-range pricing, but $700 is at the very high end of the 5"+/- premium market. $600 with the earbuds would slightly undercut that market, provide a lot more people with the incentive to take a chance on HTC, and I think dramatically increase their sales. This is coming from someone who loved HTC for over 3 years and until recently was intensely loyal to them... if that's what it would take to get me on board, I suspect that will be true for a LOT of other people. If HTC can't break even or make any profit at or slightly above that point, then I think they are in trouble...still.
Posted via Turbo