I've been doing the belt clip/holster thing since way back in the old Moto Startac days...always worked the best for me. I carried horizontal style pouches for years until I got the Evo LTE. Once the phone got this tall, I figured I'd try a vertical case, and have really been happy with how well it fits with a taller phone. I once briefly tried keeping phones in my pocket like the "cool kids", but just wasn't comfortable to me, regardless of the scratch factor...and that was with a much smaller phone than what we're all carrying nowadays. For those that like to carry phones in their pocket, more power to them...just doesn't work for me!