I just don't get this portion. It seems like someone, somewhere, within Google or Motorola had a really good plan for this device, and then it went out the window with the carrier exclusivity portion, and the word has no meaning. Nobody has concrete dates for any of the launches of the phone or when anything will be available, and we've learned that if nothing else, Moto Maker will hit Verizon too. I would be willing to bet Sprint and T-Mobile will get in on the Moto Maker action too at some point, so why even bother with an exclusive deal if everyone else will have it anyway? It seems like trying to give AT&T any kind of special treatment is what made this whole thing a mess, aside from all the other missed features from the hype we've consumed over the past several months. Choosing the carrier should've just been another tab in Moto Maker and they should've had a solid date for all of this to happen before they pulled the curtain back.