What is the effect of Business Application in Mobile ??

I know that every businesses now create customized mobile applications that make operations much easier, simpler and a great time saver, so as the web applications.

I have developed the web application recently, i don't think that there is much importance of mobile application. But I want to know your solutions.

Should we stay with the Web App to maintain the branding and standard or launch the mobile application for our business ??

Would you liked this to be moved to our Developers forums?

I went ahead and moved this to the Developers Lounge, for more specific traffic.