I debated this for a long time as well. I went with the X. Ultimately, I wanted to try MotoMaker and I also had a feeling that the X would get updates faster than the DROID line. After all, the Moto X is bigger than the DROID line, overall, and I assume Motorola would put it's focus there. So far I've been right.
In regards to battery life, I couldn't be happier. If I'm home and on WiFi, mine routinely lasts 36 hours. On 4G, it will last 24 hours with light use. The other day I plugged in after 15 hours off the charger with a little over 3 hours of screen on time and about 15% battery left. I'm impressed.
The Maxx is awesome, if MotoMaker and updates don't matter that much to you, you should get it. I will say that it's heavy. I'll also say that personally, I didn't want physical buttons. Again, personal preference.
The Maxx would probably last me 3 days on a charge, which is way awesome and a win any way you cut it. But at the end of the day, updates are a priority for me.
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