Well the Pixel 3 line failed to sell well (supposedly sold less than the 2)
Google never said the Pixel 3 didn't sell well. The exact quote from the CFO was, "Hardware results reflect lower year-on-year sales of Pixel, reflecting in part heavy promotional activity industry-wide given some of the recent pressures in the premium smartphone market." Now considering sales are down for all manufacturers, including Samsung and Apple, I think it's fair to say the overall market is suffering from headwinds of a mature market.
My issue with Alex's piece is that he types a lot of words without saying much at all. So when I read sentences like:
"Google, however, is for all intents and purposes just another Android smartphone maker, with access to largely the same components as everyone else -- outside of its unique Pixel Visual Core chip."
That's a lot of fluff without saying anything at all. Of course Google is an Android OEM. What's supposed to be, licensing iOS? Plus the statement is contradictory. 'Same components' outside of the 'unique' components, makes it all the same as another phone, but different... What...???
The S9 came out in 2018, same as the Pixel 3, and didn't receive anywhere near the scrutiny for having 4 GB of RAM with the same 845 chip.
Their hardware is competitive and offers similar experiences that other premium OEM's offer for the same generation of phone. Premium materials... wireless charging... fast charging.. IP68... Best SoC available... Pixel Visual Core for an industry defining camera experience... Titan M Security Chip to fortify the best security of any Android OEM, without question.
Google is marketing to Apple users, that's for sure. As they should. Who do you want them to take from Samsung? Run a campaign against LG?? Motorola?? Who else besides Apple should they target?
When you are trying to convince someone to change brands, in a competitive situation you want things to be even, then have one or two things to tip in your favor. In this situation, Google is betting on the camera to be the difference to get someone who is considering a change to flip.
Google has a strong offering in the space, and should charge the prices they see fit, just like any other OEM. Base model sticker Xs is $999. Base model sticker Pixel 3 is $799. That's a fair price.