Yea, I will say that I loved the cam on the M8 and still think it has more character, and is better for making subjects pop for social media, than any any phone I've ever used (which is why I won't get rid of mine). But, the 10's cam is more "grown up" in that it's got more detail, exposure balance, etc. I feel that I can get into some actual photography with the 10 and don't "need" to lug a stand alone cam with me on vacation.I'm so impressed with how much HTC has (hopefully) saved their butts by FINALLY making the camera worth while.