That's like mocking someone for getting excited about ice cream. If all you've eaten is rice, ice cream is pretty exciting!
The comment about the detail is wrong though. Detail is not the challenge, it's getting wider high and low frequency extension AND volume at the same time, in an extremely small space. Easy enough for ear buds, but doing it in an equally small space and getting it to project in a room is a real problem. FWIW, they did improve the detail too. But that's not the real impressive thing here, it's the bandwidth. No one else has done that so far. Phones have just been a nasty, narrow midrange band.