Can't compete. Two different target audiences, really. Jawbone and Fit are specifically designed to be all-day activity trackers, which include sleeping patterns, calorie burning, heart rate monitoring, workout profiling, etc. As such, you can wear them for an extended period of time and, given the right model, could even take them with you for a shower or a swim.
The Moto 360 is just a basic activity tracker. It can only measure heart rate, count steps, and try to figure out active VS non-active periods in your day. That's it. While it's water resistant, it won't tell you how many laps you swim or well you slept (actually the battery lasts around two days with light/moderate use now, so it's not impossible to sleep with it, but probably you'll still want to charge it every night).