Jan 12, 2017
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Hi guys, i was watching our Admob stats. there is a thing that is not clear for me. i searched on google but it's not clear at all.

Senza titolo-1.png

As you can see there is a big difference between Request and Impression. a rate of 21%
can anyone tell me why?

ty guys!
 

Justify23

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Feb 5, 2017
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Requests are the number of request from the user while Impression is the number of ads shown. Many devices requested ads but only a few of them can show the ads, maybe because of slow connection.
 

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