Apple's failed AI: An expensive fix

[SyCoREAPER]

Apple has fallen behind in AI to the point that it will pay Google $1 Billion a year for a custom Gemini model.

 

[mustang7757]

I can see this

 

[Bkdodger1]

Oh yeah nobody saw this coming I will say that my Siri has gotten much better haha

 

[belodion]

Only a billion? That isn’t much to those guys, surely?

“Thanks for the $1bn.” (Drops, but doesn’t bother to pick up.)

 

[SarahP]

Wow, that’s huge! Shows just how much Apple is feeling the pressure in AI. Paying $1B/year for a custom Gemini model really highlights how critical AI has become for staying competitive.

 

[SyCoREAPER]

I don't see this being viable long-term. They will partner with someone else at first opportunity. Google could justify any price increase be it development costs, adaptation, energy costs (while developing), you name it.

I was a OpenAI fanboy but they made GPT as dumb as Gemini now or rather parallel. Gemini doesn't understand anything and GPT constantly hallucinates.
What Id like to know if is it's all intentionally being dumbed down due to fears, cost or what but it's regressed and I'm fine with that.

I'd be happy with the Google Assistant that understood what "Call Home"
meant.

But back to the video, I don't see this going on for more than 3-5 years tops. $1Bill sounds like peanuts but that's a handful like 2 or 3(?) of executives that don't do anything worth of pay a year for what they consider best based on current results, not actual value.

I think it's a bad move. Will make Google cockier than it already is and cost Apple more than it's worth. Mind you that's not even running the damn thing, that's just R&D + a product to self host.

 

[Laura Knotek]

Maybe Microsoft will increase competition with their AI.

 

[notforhire]

$1B/year for Apple is the equivalent of me finding a handful of coins between my sofa cushions and under the seat in my truck.

 

[SyCoREAPER]

Maybe Microsoft will increase competition with their AI.

I could see that but not em for the assistant/siri side. It's good for scraping web results (in my test) but less so the complex and fun stuff people try to do.
But that would be going to a competitor too.

$1B/year for Apple is the equivalent of me finding a handful of coins between my sofa cushions and under the seat in my truck.

But it's not a good look going to their biggest competitor for help. And again, Billion is nothing to these companies but every center matters. The headphone jack was maybe 15¢ and they got rid of it.




Ultimately I wish companies would just stay in their lane and just fix and improve what they have rather than introducing more halfbaked products