Well, so he says. I would still like to see the graphs and measurements performed. Nevertheless, when I add Power AMP eq to Beats on the HTC One , it sounds bad. If he is right and beats audio is an eq only, it is a nice one.
I would like to draw more attention to the last part of his video where he says the speakers are powerful and clear. You can push the bass and tremble to the extreme with any phone or laptop but it will sound so bad because the speakers are crackling and unable to reproduce the sound.Try it out yourself with power amp or winamp eq on a device with poor speakers. Bottom line, Beats audio works because the HTC One has the greatest speakers on any phone to date.
On the flip side of the coin, it seems to me that Beats ON will consume more battery life when listening to music. Just a gut feeling, have yet to test.