Cloneit not transferring apps from between two Android 6 phones

[Jim Prong]

I have a HTC Desire 626 and I'm trying to copy everything to a Moto G4. Both phones have Marshmallow but although the apps appear on the new phone, they all have to be reinstalled. I've Allowed Apps From Unknown Sources and Auto Install in Accessability on the Moto G. Any idea where I am going wrong? Shame Motorola Migrate has gone.