Describing a Product as Using AI Lowers a Customer’s Intention to Buy It

[SeeBeeEss]

You listening Google? While artificial intelligence certainly has a great many potential benefits for humankind, I personally find a lot of the AI marketing steamroller to be silly and, in many ways, merely catering to human laziness. This is an interesting read:

Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderating role of perceived risk

 

[Inders99]

I couldn't get though the article but AI is not of any interest to me at this point.