- Dec 7, 2012
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I know this wasn't their first Nexus and to be honest I have no idea what the distribution method was for the Nexus phones prior to the Galaxy Nexus. But I can't shake this gut feeling that the Nexus 4 was Google testing the waters of demand + distribution to prepare for the launch of the Nexus 5. Both LG and Google weren't exactly 100% forthcoming as to why exactly there were so few units supplied to match the demand at the start of this phone. It wasn't actually until the demand became extremely obvious that the manufacturing and shipments kicked into high gear. My personal feeling is that this was like a test run for a more streamlined launch of the Nexus 5. I can't say I really blame them. From a business perspective Google actually played their cards pretty smart. I think how the Nexus 4 played out has given them a much firmer idea of how many units they'll need for the N5 launch. If they repeat the short supply problem next time around we'll know that they're simply screwing up. If not and it goes a lot smoother then we'll know they've used the experience to get the next phone in people's hands on time. I'm pretty excited to see what they come up with!