At least they think it is in their best interest. What is going to end up happening in the long run, however, is that people like myself, who don't appreciate being manipulated by companies trying to force them to use their own version of the service, are going to leave them for carriers who are less monopolistic, such as Sprint. For some, it is such a travesty that they would be willing to deal with a less reliable and less powerful network to make their point, which is that they will not stand for manipulation that is intended to benifit the company at the cost of the customers. Sprint is also not forcing people into one of those horrible "share everything" plans either, they still have unlimited data. When I got my Verizon S III, I lost my unlimited plan that I was told would never be taken away from me. Sprint, see you in two years.