Go to settings scroll down to apps.from this list choose google play store.choose clear data and repeat the same process for google service frame work.
This is a very common fix.
==ROOT==
If you are rooted it is worth wiping the dalvik cache.
IF it still doesnt work http://forums.androidcentral.com/ask-question/597868-cannot-install-apps-require-obb-files.html
The only 100% fix is to re install rom.
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