- Apr 20, 2014
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Report claims Samsung Galaxy Note 7 battery crisis caused by rush to outshine iPhone 7 | Daily Mail Online
Report claims Samsung Galaxy Note 7 battery crisis caused by rush to outshine iPhone 7 | Daily Mail Online
Above is an article stating basically 2 things, which a lot of analysts are repeating. That the Note 7 was rushed into production to beat iPhone 7, putting a lot of pressure on suppliers who had to so step up production and meet difficult deadlines. And the risky decision to increase battery capacity whilst keeping the same phone thickness. With this last point, I don't see anyone from here saying how all these analysts are running around in tin foil hats. But I digress.
So let's put it this way. You develop a very high end phone with iris scanner and the technical difficulty of waterproofing a device with an S pen. Such a device with these features can't be released properly and all sorted out, in time for the iPhone 7.
So what would you do? How would you release it?
Well this is me. If the Note 7 had to be released a bit after iPhone 7, so be it. What I would have done is a month before release, have a massive advertising blitz-a stunning short and simple one. Just run commercials showing very briefly unlocking the phone with the eyes and writing on a blank screen with the S pen, whilst the phone was being drenched in water.
That is my solution. That would create enough interest for some people to
hold off the iPhone 7 and wait for the Note 7. Meanwhile ensuring the Note 7 ticked all its quality controls.
Thoughts?
Report claims Samsung Galaxy Note 7 battery crisis caused by rush to outshine iPhone 7 | Daily Mail Online
Above is an article stating basically 2 things, which a lot of analysts are repeating. That the Note 7 was rushed into production to beat iPhone 7, putting a lot of pressure on suppliers who had to so step up production and meet difficult deadlines. And the risky decision to increase battery capacity whilst keeping the same phone thickness. With this last point, I don't see anyone from here saying how all these analysts are running around in tin foil hats. But I digress.
So let's put it this way. You develop a very high end phone with iris scanner and the technical difficulty of waterproofing a device with an S pen. Such a device with these features can't be released properly and all sorted out, in time for the iPhone 7.
So what would you do? How would you release it?
Well this is me. If the Note 7 had to be released a bit after iPhone 7, so be it. What I would have done is a month before release, have a massive advertising blitz-a stunning short and simple one. Just run commercials showing very briefly unlocking the phone with the eyes and writing on a blank screen with the S pen, whilst the phone was being drenched in water.
That is my solution. That would create enough interest for some people to
hold off the iPhone 7 and wait for the Note 7. Meanwhile ensuring the Note 7 ticked all its quality controls.
Thoughts?