With Android, there are many choices. Bend over? Really? If I don't like something about a certain phone, I'll take my business elsewhere if that particular spec mattered to me.
This isn't the iPhone where we have to like one model for a year.
Put yourself in HTC's shoes for a second.
You're coming off a poor showing in 2011. You've announced you're going to do some consolidation, develop less variants of phones but put more into each of them.
Your market research tells you (please look up articles on Android Central and Engadget where their editors where welcomed to HTC headquarters to witness R&D on new products) consumers want thin and light phones with good screens and access to the fastest networks.
You decide to create the One series, three phones that each tackle a market segment (V, S, and X for budget, midrange, and high-end respectively). You start shopping the line out to your carrier partners.
Budget carriers love the V. They'll take it but their budgets don't allow them to take the S and X. Sprint and Verizon come back to you and say, "hey what about that EVO and DROID line you were a part of? Don't you need some help marketing? We've created lines that our customers know."
T-Mobile, they like the X. They want the X. But AT&T comes and says we like the X too and we'll take it only if we get an exclusive on it. AT&T even offers to pitch in with marketing. Sorry T-Mobile, but you just get the S.
The reviews are glowing. Most recommend the phone as a buy. But the sales, they're just not there. Compare the marketing with what was done for the sales leaders. Take polls and survey mobile phone users on the strength of the One series as a brand versus the iPhone and the Galaxy S3.
Do you gamble on creating a halo phone AND and take it or leave attitude with the carriers? Will you be able to put the marketing muscle behind this new halo phone to make sure EVERYONE knows about this phone? Will you be able to make people WANT this phone over every other phone?
Can you price a phone with 64GB of space competitively against others in it's class? What if the carriers don't want it? Where will we sell the phone?
Or do you continue to play the carrier game?
The above events are purely fictional. Any relationship to actual events is purely coincidental.