HTC One X isn't updating to JB!?

[sniffs]

So my phone never got the OTA to JB..each time I check for an update it says none are available. Any ideas how to get the JB update without wiping it?

 

[sniffs]

So I have the OTS, I'm following the steps to apply it using Recovery, but when I select either Apply from Internal or Apply from External, it says "-Invalid Operation- Rebooting by reason of OEM"

wth?