HTC's Savior?

[droidmyme]

How else would you "attack" Samsung's "plastic construction and display" without bashing?

Sorry I typoed, read my earlier post. Emphasize the differences in clever and humorous ways. Saturate and repeat ad nauseum, so that anyone walking into an AT&T store is branded by the ads.

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[nyc_rock]

It think HTC would have a much tougher time bashing Samsung than Samsung had bashing Apple. Apple was an easy target. It took guts for Samsung to go there, but they simply highlighted all the shortcomings of the Iphone and its fanbase.

Samsung puts cutting edge technology into their phones, the update the software faster than anyone, their phones are of great quality and they offer some of the best software add ons in the business. HTC is better off highlighting thier own wares rather than trying to point out the shortcomings of one of the best smartphone mfg's in the business.

 

[mammo3]

After seeing some of the hands on I almost feel that HTC has moved FURTHER away from success. While the hardware looks amazing, I think they did the exact opposite of what they should have done with Sense. Where Samsung has succeeded with their ugly nature UX is making it a compliment to Android. All the extra features, other than the visual aspects of it, can be pushed aside. If you got a replacement home launcher you could basically be running a stock look and feel but still getting all of those Samsung add ons that give you the added value and differentiation. HTC still seems convinced that how they feel a phone should be used is the way an HTC phone will used. Im not going to harp on it, but I will mention it. HTC left the stupid battery saving toggle in the notification draw. Who likes that? What engineer at HTC got their way and had that in there? I will absolutely check this phone out, but I am not nearly as excited as I was at 8 am this morning.

And I have to say, no wireless charging is a big letdown. This is a feature I was looking forward to in my next smartphone.

^^^^^ This. I recently switched from EVO LTE to the GS3 and that was the biggest difference I noticed. Say what you want about Touchwiz but it seems to be more of a theme/mod to stock Android, where Sense is designed more as a replacement. Reading Peter Chou's interview on the Verge, it sounds like he's convinced Sense is their main selling point. To me Sense is an anchor dragging down their build and display quality, and I don't see this new phone reversing their tailspin. It sucks because I've owned many HTC devices, but they won't get any more business from me until they either make Sense a series of apps, or a launcher option like Nova/ADW.

 

[fnair]

The hardware looks very nice on this phone (although I seriously question the button configuration and removal of a button to put a useless logo).

All recent phones have great specs with very fast cpus, nice screens etc (some better than others), BUT what made Samsung so successful with the S3 and the Note2 is software. Sure people hate on Touchwiz' look etc. But the phones Samsung have put out in the last year have had so many cool software features. THAT'S what made their phones so popular and put them ahead of the competition and made it easy for them to do ads making fun of the iPhone. Their marketing campaign also succeeded in making their phones recognizable... Before, mainstream people seemed to only know about the iPhone.

So being innovative and differentiating yourself with software is key now, as all recent phones have decent hardware. Unfortunately, I don't think that Sense 5 will do it for HTC. I don't see any wow in what they have shown.

 

[droidmyme]

The hardware looks very nice on this phone (although I seriously question the button configuration and removal of a button to put a useless logo).

All recent phones have great specs with very fast cpus, nice screens etc (some better than others), BUT what made Samsung so successful with the S3 and the Note2 is software. Sure people hate on Touchwiz' look etc. But the phones Samsung have put out in the last year have had so many cool software features. THAT'S what made their phones so popular and put them ahead of the competition and made it easy for them to do ads making fun of the iPhone. Their marketing campaign also succeeded in making their phones recognizable... Before, mainstream people seemed to only know about the iPhone.

So being innovative and differentiating yourself with software is key now, as all recent phones have decent hardware. Unfortunately, I don't think that Sense 5 will do it for HTC. I don't see any wow in what they have shown.

Newsflash: nobody bought a Galaxy S3 because of TouchWiz. In fact, TouchWiz is exactly why people buy Nexus phones.

HTC has a fine product. They just need to market it correctly. Marketing and advertising is how the mainstream buys phones - not specs, and not software.

http://m.cnet.com/news/htc-one-looks-great-but-will-anyone-care/57570141

"HTC is going up against two of the biggest spenders in the world with intensely loyal followings," said Avi Greengart, an analyst at Current Analysis.

So HTC needs to do a few things it hasn't been comfortable doing in the past. For one, it'll need to get more proactive with its own marketing. It's something the company has always half-heartedly done in the past, but it will need to work harder to develop both the One brand and the HTC name. Apple and Samsung are household names..."

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[Ry]

^^^^^ This. I recently switched from EVO LTE to the GS3 and that was the biggest difference I noticed. Say what you want about Touchwiz but it seems to be more of a theme/mod to stock Android, where Sense is designed more as a replacement. Reading Peter Chou's interview on the Verge, it sounds like he's convinced Sense is their main selling point. To me Sense is an anchor dragging down their build and display quality, and I don't see this new phone reversing their tailspin. It sucks because I've owned many HTC devices, but they won't get any more business from me until they either make Sense a series of apps, or a launcher option like Nova/ADW.

lol. Sounds like all your devices should be Nexus devices. Let HTC be HTC.

 

[Ry]

Newsflash: nobody bought a Galaxy S3 because of TouchWiz.

But to the masses, TouchWiz is what makes a Samsung Android-based phone a Samsung phone. Many people I know bought the Galaxy S III because they were marketed a Samsung phone.

In fact, TouchWiz is exactly why people buy Nexus phones.

But look at the sales numbers between TouchWiz phones vs. Nexus phones. TouchWiz doesn't hurt sales at all.

HTC has a fine product. They just need to market it correctly. Marketing and advertising is how the mainstream buys phones - not specs, and not software.

Thank you for getting it. More people need to realize that specs don't matter as much when it comes to how the mainstream buys phones.

HTC One looks great. But will anyone care? - CNET Mobile[/url]

"HTC is going up against two of the biggest spenders in the world with intensely loyal followings," said Avi Greengart, an analyst at Current Analysis.

Reading that quote, I now feel like HTC needs to go on a bashing spree - like what Samsung did to the Apple and it's iPhone. They need to get their name out there and calling out their competitors could get the job done.

So HTC needs to do a few things it hasn't been comfortable doing in the past. For one, it'll need to get more proactive with its own marketing. It's something the company has always half-heartedly done in the past, but it will need to work harder to develop both the One brand and the HTC name. Apple and Samsung are household names..."

Consider HTC's history - starting as an OEM that catered mostly to carriers - and it's easy to see why they haven't done so well marketing their own stuff.

 

[KingChicago]

This phone could be HTC's savior...as long as it only has a brief stay on Android 4.1 - I am also eternally skeptical of HTC's offerings in the battery department, no matter how big of one they put in. Here's to hoping.

 

[nyc_rock]

It almost seems that HTC lacks the confidence to just make an Android phone. I think the market would love an HTC powered Android phone with their great craftsmanship and killer specs. Take care of the battery life and get sense out of the way and I think this could have been thier year. I look at it like this, Samsung makes an Android phone that runs touch wiz. HTC makes a sense phone that is powered by Android.

Everybody points to the GS3 and what made Samsung. Before that it was the original Galaxy but what brought them into the mainstream was the Galaxy S2. all that phone did was put amazing hardware with a software experience that was smooth and stable. Almost a first for any Android phone. I was really hoping HTC would have followed that blueprint.

 

[nyc_rock]

lol. Sounds like all your devices should be Nexus devices. Let HTC be HTC.

HTC being HTC has put HTC on the road to going out of business.

 

[droidmyme]

Consider HTC's history - starting as an OEM that catered mostly to carriers - and it's easy to see why they haven't done so well marketing their own stuff.

Exactly.

I agree on your other point as well. I don't think TouchWiz hurts Samsung's sales. Perhaps because of the massive hype that Samsung's marketing arm generates?


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[Ry]

This phone could be HTC's savior...as long as it only has a brief stay on Android 4.1 - I am also eternally skeptical of HTC's offerings in the battery department, no matter how big of one they put in. Here's to hoping.

OS updates aren't a significant sales driver to the mainstream, general buying population.

 

[mammo3]

Never owned a Nexus phone, got a Nexus 7 though. Wasn't trying to poo on everything about Sense. The camera and media players are first rate, just wish they'd be a little less heavy handed changing everything else. I can't be the only one either, judging by their declining market share.

 

[Ry]

It almost seems that HTC lacks the confidence to just make an Android phone. I think the market would love an HTC powered Android phone with their great craftsmanship and killer specs. Take care of the battery life and get sense out of the way and I think this could have been thier year. I look at it like this, Samsung makes an Android phone that runs touch wiz. HTC makes a sense phone that is powered by Android.

Everybody points to the GS3 and what made Samsung. Before that it was the original Galaxy but what brought them into the mainstream was the Galaxy S2. all that phone did was put amazing hardware with a software experience that was smooth and stable. Almost a first for any Android phone. I was really hoping HTC would have followed that blueprint.

Samsung wants you to think they make an TouchWiz phone that runs Android, just like HTC wants you to think they make a Sense phone that runs Android.

That's the beauty of Android.

 

[fnair]

Newsflash: nobody bought a Galaxy S3 because of TouchWiz. In fact, TouchWiz is exactly why people buy Nexus phones.

Are you saying that NOBODY bought the S3 or the Note 2 because of features like multi Window, popup video, smart stay, photo share, S-beam... Etc?

You are right to say that HTC needs to market the phone properly. And that Samsung's success in the last year has been because of their marketing, but the main reason that Samsung's marketing campaign worked in the first place is that it showcased these very features that you claim people don't care for.

 

[Ry]

Are you saying that NOBODY bought the S3 or the Note 2 because of features like multi Window, popup video, smart stay, photo share, S-beam... Etc?

You are right to say that HTC needs to market the phone properly. And that Samsung's success in the last year has been because of their marketing, but the main reason that Samsung's marketing campaign worked in the first place is that it showcased these very features that you claim people don't care for.

I think the intent with that statement is that the regular mainstream buyers don't know that those features are a part of TouchWiz or that Samsung interface is called TouchWiz. Yes, they bought it because of advertised features, but they don't know that it's TouchWiz.

 

[cormaster628]

Nah more like Deja Vu. Feel like I'm watching the one series be a announced all over again, and I see nothing that really makes me want to throw my Nexus on ebay. More like HTCs last stand.

But to be fair do they really have a shot anyway? Kinda seems like this is now a 2 horse race between apple and Sammy. Samsung has made a name for its self with its galaxy phones, and they are literally stealing isheep. These people don't know anything about specs, they are just galaxy sheep now lol.

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[xlDeMoNiClx]

These people don't know anything about specs, they are just galaxy sheep now lol.

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I'd give them more credit than that.

 

[cormaster628]

Samsung has done a good job, so I give them plenty of credit. But as far as htc just seems like they are just doing the same thing again. If they want this thing to sell, they better market it like crazy, and directly attack Samsung. As far as the minority, right now only the minority is taking notice, the GP currently don't know it exists, and still won't at launch unless they market it.

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[katamari201]

With dumb HTC fanboys bashing Samsung and ignoring the shortcomings of their own pppreciousss, no wonder HTC can't be saved.

Things I would change immediately about the new HTC One:

1. Make it 5". Everyone else is moving on to this size. With thinner bezels, they are the new 4.7" phones. The Butterfly doesn't count. It's half-hearted.
2. Put a bigger sensor and up your camera back to 8MP. With Ultrapixels.
3. Your video capture still sucks. Why does it still look like a really bad porno?
4. Remove the stupid blinkfeed or turn it into a smaller widget that's off to the side. I like the new sense look but it's being shortchanged by that stupid feed and losing focus.