Not completely surprised, but I guess actually seeing a study done about it hits a little harder... More needs to be done to protect our privacy....
"An examination of 101 popular smartphone "apps"?games and other software applications for iPhone and Android phones?showed that 56 transmitted the phone's unique device ID to other companies without users' awareness or consent. Forty-seven apps transmitted the phone's location in some way. Five sent age, gender and other personal details to outsiders."
IPhone and Android Apps Breach Privacy - WSJ.com
"An examination of 101 popular smartphone "apps"?games and other software applications for iPhone and Android phones?showed that 56 transmitted the phone's unique device ID to other companies without users' awareness or consent. Forty-seven apps transmitted the phone's location in some way. Five sent age, gender and other personal details to outsiders."
IPhone and Android Apps Breach Privacy - WSJ.com