Irulu Tablet

I got Irulu x7 month ago, I thought it was a great tablet but now i think it's worthless.
Problem is, every time i reboot the tablet or the device is off then turned on it automatically reset data (******* FACTORY RESET) losing all my installed apps and data from the tablet. How am i suppose to live with that? Wew!!!

Searched already about this and no solution at all. I won't blame anyone thou, i guess i was dumb enough to buy this CHEAP and WORTHLESS crap.
 
The same thing is happening to me.... I cannot root for the life of me. I bought it for my 4 year old son on Christmas and every time the batteries die or he accidentally shuts it off or reboots it... FACTORY RESET!!! Please HELP someone!!!!