Is Bixby going away?

[THEPRFCT10]

Can't understand what exactly this message notice means:

Dear Bixby Users
We are sorry to inform you that My Bixby Level service and related contents will no longer be available as of August 10th, 2018. (“Termination Date”)
- Earning Samsung Rewards Points through My Bixby Level service will no longer be available from the Termination Date.
- You can continue to use unlocked [Bixby Settings>Background color] before the Termination Date.
- Your personal information will be handled in accordance with our Privacy Policy.
We appreciate your support for My Bixby Level service. Our Customer Support team will be available to answer any questions or concerns you may have via [Contact Us].
Thank you for your support,
Bixby Team

 

[Rukbat]

https://www.xda-developers.com/samsung-ending-my-bixby-level-samsung-pay-rewards/ and https://www.reddit.com/r/GalaxyS9/comments/8tyytn/bixby_level_service_is_getting_terminated/ talk about it.

Bixby itself isn't doing away, just the level service is. (The XDA article explains it fully - you just won't earn any more points by using Samsung Pay.)