Well, your "marketing" got me to take a peek... So well done on that...
I agree with everything JDBower said... Apple came out with a ground-breaking, at the time, phone and the masses flocked to it. I didn't want to switch from Verizon to AT&T, but if I did, I would've had an iPhone. Instead, I bought an iTouch... All the "greatness" of the iPhone, without the phone... Anyway, AT&T had an exclusive device that was generating HUGE sales, so they did, and continue to do, whatever it takes to make sure nothing else competes with it on their network to keep Apple happy... That's their decision...
However, let's say the iPhone was released at the same time that Google started in the mobile market... I don't think that the iPhone would've gained as much of the market share and I don't think that AT&T would have been so quick to be exclusive to them... Android's willingness to allow any company to produce and customize their own flavors of phone's and UI's would have been too much for one company to compete against without a huge head start on everyone else...
I mean, take an Apple app for example... Someone has an idea and enlists the help of their friends who also enlist their friends in the development and brainstorming for the app... Now, hundreds of people could be throwing their ideas into the collective pool for this app and some of them might even have their own ideas and submit apps of their own... Then the entire "idea pool" has to go through the Apple bottleneck who will kill anything that's not up to it's standards... Also, now Apple is the only one releasing the phone and the only resource for it's improvements.
Now, the same scenario with Google... Yes, the original app and many of it's counterparts may not be 5 star apps and get released to the market, but it still gets released... Now others can see the apps and take those ideas and improve on it, plus the developers of these apps also learn from their mistakes and successes... Now these ideas are growing exponentially and also, in theory, improving exponentially... You also have MANY companies releasing their versions of phones that run Android, are competing against each other, and are driving each other to beat the competitors...
Apple is concentrating on "how can we make ourselves better and keep everyone else away?"... Google is saying, "who else wants to join the party and help each other improve?" IMO, Google's way is going to win out in the end...
Wow... Sorry about the book... I think I made a point there somewhere... LOL