Google indexes the Market, just like they index the web. Regardless if you search fruit ninja or ninja fruit, they come up with the exact same results.
Mysteriously, as I am typing this, I did NOTHING to neither my Dell Streak with 2.1 and updated build.prof nor my DX with leaked 2.2 and now it shows up.
I didn't update my build.prop, or anything on my DX.. Seems Halfbrick has fixed it.