No "pure edition" on moto maker

[jor-el]

I may be missing something but when I go to create a new moto x on the motorola website there is no option to order the pure edition. Surely I am doing something wrong. Any help?

 

[Citizen Coyote]

After you design the phone, click on Buy, then choose the unlocked version at the top. The Pure Edition will now show up as an option.