I'm sorry, but to be frank you simply don't know what you're talking about. I guess you'd claim that 720p flat panel televisions aren't "True/Full HD" either, and you'd be wrong about that too. I'm a professional engineer, with a pretty good background and understanding of television technology, so your attempt to dismiss me as a "tech noob" is laughable at best. :-[ 720p is "True/Full HD" as are 1080i and 1080p. That's not spin (unlike your opinion) but simple fact, based on the published specifications for HD broadcast formats.
And I'm not trying to justify anything. I didn't weigh in on which phone is "better" and agree that for some the S3 is, and for others they'll like the iPhone 5 better. Just trying to correct your totally incorrect statements about HD formats, period.