Though I'm a BlackBerry guy, I think that there need to be more manufacturers for Android that follows the Moto X's approach. I personally think that user experience outweighs specs. You can put a 1000hp engine in a Civic, but that doesn't mean that you can effectively drive such a vehicle (or have a long lasting experience on top of that).
Smartphones should be made with efficiency in mind. Having high resolution and high powered processors (though they are actually spec'd down from the advertised value) doesn't really improve the user experience. Comparing a 5" smartphone screen to a 50" TV screen is absolutely silly. Resolution only matters, when all the correct components are in place. What I mean is, you can notice the difference between 720p and 1080p when using a properly sourced 1080p signal. At the same time, watching a 1080 p video that has a lot of compression can look worse than a 720p with very little compression. On a cell phone, the only high resolution source that can provide over 720 p would be pictures, unless you want to completely fill a microSD card to get a low compression 1080p video or game on it.
Don't get me wrong, we need to continue to have high expectations from manufacturers and keep pushing the envelop in terms of technology. But how are these improvements actually making the cell phone experience better? We have become complacent with crappy battery life just to show off a smartphones with several processors and high resolution, that we can only enjoy for short periods of time.
I also don't feel this practice of releasing amazingly high spec phones every 3-6 months is sustainable for most manufacturers. Only one manufacturer can do this effectively, Samsung. Samsung makes components for all cell phones and makes several tiers of cell phones, so they can afford to sell high tier devices at lower prices (and later recycle/reuse the parts in future lower tier devices). I don't think Samsung takes time to effectively optimize the performance of their devices to use the high end specs (except for the benchmark software). All other manufacturers are struggling to survive and keep up with this pace that Samsung is going with.
The argument that manufacturers on Android can only compete in this way may be used, but I don't think that is necessarily true. If each manufacturer has something in mind to make the user experience better, I'm sure they can compete in the marketplace. Not everyone is buying the high-end phones nor does everyone care to control all the Earth's satellites from his/her cell phone (i.e., overly powerful device).
On another note, the cost of a smartphone is more than just the price of its individual components. Volume, engineering/testing/optimizing/development, overhead, etc, all these things have an effect on sale price. Samsung does a lot of internal sourcing and produces larger volumes, so their overhead is lower.
At any rate, kudos to Motorola for taking a different approach.